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Small Business Valuation Checklist

Small Business Valuation Checklist

April 5, 2025

Download step-by-step guide or Excel templates by clicking the file links below.

Looking to sell or buy a business?

© 2025 Matador Solutions, LLC | matt@matador.solutions

Buying and selling is an art, not a science.

Step 1: What’s the Business?
First, I ask: How does this company make cash? Is it built to last or just a house of cards? If it’s got a moat—like a killer brand or patents—and I can explain it to my buddy over a beer, I’m interested. If not, I’m out.

Step 2: Show Me the Money
Next, I dig into the numbers. Is the stock cheap compared to what it’s really worth (intrinsic value)? I tweak growth and margins to see if the price holds up. Then, I check the balance sheet—too much debt and no cash screams trouble, especially for small or risky firms. Solid finances? I’m listening.

Step 3: People and Vibes
Last, I look at who’s running it. Good track record? Smart with cash—reinvesting or buying back stock like pros? Cool. Then, what’s coming up—earnings, launches, or risks like competition? I peek at what analysts say, but I don’t blindly follow the herd.

© 2025 Matador Solutions, LLC

Guide